Culture can place demands on what we ought to do, believe and become. Throughout our life, the voices in our community will reinforce, redirect or reorient us to our identity. As we grow up, family, peers and social media begin to speak identity over us. We will become who we are supposed to be when we are with the right people in our world. Simi John is a physical therapist, pastor's wife and mom of two who is passionate about equipping women to know who they are.